Toyota Pollinator Friendly Places

Since September 2021, Pollinator Partnership (P2) has collaborated with Toyota Motor North America (TMNA) to help enhance, protect, and restore vital pollinator habitat across the United States, Mexico, and Canada. This habitat provides a home for pollinators such as bumble bees, honey bees, monarch butterflies, and a whole host of other species that together help sustain food production and ecosystem health throughout North America.

The goal of this partnership is to develop and enhance 26,000 acres of pollinator habitat by 2025. In the first two years of the project, our goal was to enhance a total of 5,500 acres. To date, we have helped enhance over 10,338 acres across Canada, the United States, and Mexico. Check out the map below to see where we are working to improve habitat and create a better future for pollinators.

You can visit our Native Wildflower Seed Grant webpage to learn more about how you can get involved in this effort.

Native Wildflower Seed Grant


Deadline to apply: July 12th, 2024

We're thrilled to share that Pollinator Partnership (P2), in collaboration with Toyota Motor North America, will be offering a native wildflower seed grant program again this year! Through this program, P2 seeks to provide FREE supplemental native wildflower seed to assist large-scale habitat projects and further the impact of their current efforts. Our goal is to help enhance 26,000 acres of pollinator habitat over the course of five years.

To qualify for this seed grant program, you must have a large-scale (10 acres or larger) ‘shovel ready’ project that will be implementing pollinator habitat enhancement activities between fall 2024 and spring 2025. Projects sites that engage their community in education, outreach, and volunteer opportunities or that support known populations of imperiled wildlife are especially encouraged to apply.

Important Notes:

  • Projects must be 10 acres or larger in size
  • This seed grant opportunity is not affiliated with P2’s Project Wingspan initiative.
  • Projects in the US and Canada are eligible to apply for this grant opportunity.
  • All species contained in the mix will be native at the state and provincial level.
  • Seed grants will be distributed to successful applicants in time for winter seeding and need to be planted by May 2025.

If interested, apply with information about your project when the application window opens on June 17th, 2024. If you have questions, direct them to James Hart (

We hope to hear from you soon and look forward to the potential to help your project dollars go further with this seed grant!

How are we doing this?

Over the course of this project, P2 has been building on existing partnerships and forming new ones in order to create, enhance, and conserve habitat for pollinators.

Who benefits?

For each project that we support with funding from Toyota, we choose native plant species that are well-adapted to the region they are being planted in. This has a number of benefits. These plants can better withstand challenging growing conditions, they require less water, and they typically have deep root systems that hold soil in place. Choosing native plants also has the benefit of providing a home to native pollinators, many of which have developed close associations with native plants. In some cases, a certain plant species or genus will be the only type of plant that is eaten by a species of insect.

These plants, known as host plants, are vital parts of pollinator habitat, and are featured in the species we distribute to plant awardees through our partnership with Toyota. Check out some of the host plants we’ve planted, and the pollinators they support, below.

Golden Alexanders (Zizia aurea) -Host plant for the black swallowtail butterfly

Smooth blue aster (Symphyotrichum laeve) - Host plant for many moth species

Milkweed species (Asclepias spp.) - Host plant for the monarch butterfly

Various goldenrod species (Solidago spp.) - Host plant for many moth species, as well as important late-season nectar source for pollinators, including migrating monarch butterflies

Black-eyed Susan (Rudbeckia hirta) - Host plant for silvery checkerspot, gorgone checkerspot, and bordered patch butterflies

Blue vervain (Verbena hastata) - Host plant for common buckeye butterfly

California poppy (Eschscholzia californica) - Host plant for Acmon blue, Mormon metalmark, and Pacific dotted blue butterfly

Elegant clarkia (Clarkia unguiculata) - Host plant for Clark’s sphinx moth

Baby blue eyes (Nemophila menziesii) - Important early-blooming species, and very attractive to mason bees

Globe gilia (Gilia capitata) - Highly attractive nectar source for native bees and butterflies

Various lupine species (Lupinus spp.) - Highly attractive to bumblebees, as well as other native bees

Purple coneflower (Echinacea purpurea) - Host plant for silvery checkerspot butterfly

Rattlesnake master (Eryngium yuccifolium) - Host plant for Eryngium stem-borer moth and flower feeding moth

Common sunflower (Helianthuis annuus) - Host plant for painted lady and silvery checkerspot butterflies

Oregon sunshine (Eriophyllum lanatum) - Host plant for painted lady butterfly

In our first year alone, we received reports of numerous imperiled species, including pollinators and other wildlife, being observed nesting in, foraging in, or otherwise using the sites that we have supported. Those species include monarch butterflies, eastern box turtles, rusty-patched bumble bees, Karner blue butterfly, American bumble bee, American woodcock, northern bobwhite quail, northern harrier, and sandhill crane.

This project is funded by Toyota Motors North America as part of their Toyota Environmental Challenge 2050.